Over the last few decades, public awareness of the role played by diet in the maintenance of good health has increased dramatically. The idea that diet and health are intimately linked is now universally unopposed and yet, despite this increased insight into our health and that of our animals, the vast majority of dogs in the UK are still fed entirely inappropriate foods on a daily basis. The truth is that, regardless of colourful advertising campaigns and catchy slogans, very few companies look past their own profits when designing their foods. It has even been argued that the modern pet food industry is responsible for more health problems in dogs than any other single factor. It was out of this frustration that the Natural Dog Food Company was established with the goal of providing natural, wholesome, real-foods at an affordable price. Working with holistic nutritionists and veterinarians and in close consultation with BAHNM, we were able to produce the world’s first entirely natural complete dog food. Now, with half a dozen years experience and a dedicated team behind us, we have firmly established our place as the industry’s number one innovator and continue to produce the world’s only 100% natural dog food.
We supply BAHNM certified holistic products which are manufactured according to a code of practice which we believe to be ethically and morally sound. We believe our products are better for the health of animals because we don’t compromise on principals of holistic nutrition, which, simply means that they mirror the natural requirements of the animal.
We use products taken solely from organic farming methods wherever we can.
We use pet dogs belonging to members of the public as our ‘tasting panel’
We use products from local suppliers if possible
We support research into sustainable agriculture
We support animal-free laboratory testing methods
We only use products which can be properly utilised by the dog's digestive system
We do not use products of factory farming
We do not use synthetic chemical additives of any kind
We do not use laboratory animals to test our product