Dried Chicken 38%, Rice (21%), Chicken Fat 10%, Beet Pulp (4%), Chicken Gravy 2%, Maize, Dried Egg, Brewer’s Yeast, Omega 3 Supplement, Cellulose (0.5%), Minerals, Vitamins, Salt, Fructooligosaccharides (480 mg/kg), Mannanoligosaccharides (120 mg/kg)
Crude Protein 30%, Crude Fat 16%, Crude Fibre 2%, Crude Ash 7.5%, Moisture 7%, NFE 37.5%, Metabolisable Energy 393 kcal/100g, Omega 6 3.6%, Omega 3 0.8%, Calcium 2.0%, Phosphorus 1.3%
EDMI (Equivalent dried meat index 39%)
The EDMI index indicates the amount of meat content on a dry weight basis which provides a far better comparison of food quality
This is an important measure which corrects for the marketing claims of adding everything that may have come into contact with a meat together and specifying the total as the meat content! It makes due allowance for the approximate 75% water content of "Fresh Meat" which hides the equivalent nutritional level from the consumer.
For example a food claiming 41% "Animal Content" may actually only have an EDMI of 15%!
This food could list 21% Fresh Meat (equivalent to 5% equivalent dry weight), 5% Dried Meat (equivalent to 5% equivalent dry weight), Meat Gravy, Meat Fat, Hydrolysed animal proteins (all of which may be equivalent to around 5% dry weight)